Local Search Optimization.



1.Search engines have sought to increase their advertiser base by moving aggressively into providing       directory information.

Application such as

* Google Maps

* Yahoo! Local

* Bing Maps

Have introduced unsettling technology to local directory information by mashing up maps with

* directory listings,

* reviews/ratings

* satellite images

* 3D modeling-all tied together with keyboard search relevancy.

2. This area of search is still in a lot of changes as evolutionary changes continue to come hard and fast.

3. These innvations have excited users, and the mapping interfaces are growing in popularity as a result.

    According to industry metrics, online users are typically going to multiple sources to locate,                    research, and select local businesses.



* Traditional search engines

* Local search engines

* online Yellow pages

* newspaper websites

* online classfieds

* industry-specific "vertical" directories

* review sites are all sources of information for people trying to find businesses in their area.

4.This fractured nature of online local marketing creates considerable challenges for organizations,

   whether they're small mom and big business across the country.

5. The opportunity for local search id huge. More then any other form of vertical search, local search 

     results have come to dominate their place in web search.

6. The basic SEO factors can come into play and can help to influence your rankings.

     These factors include haveing

  •   good specific text in each page's title.
  •   H1 tags
  •   meta description

  •   page content
  •   IMG ALT attributes
  •   inbound links, and so forth.


But some things are specific to local search such as the following:

  • If your company has multiple locations, it is not necessary to have a standalone website or subdomain for each outlet.
  • Have your
        a) page title 
        b) H1 tags
        c) content include the business name
        d) type of the business
        e) location name.

  • The home page and contact us page should have the main location basic listing information(street address,city,state,zip code,phone number, etc.).

Comments

Post a Comment

Popular posts from this blog

HH PRAMUKH SWAMI MAHARAJ

Image
परम पावन प्रमुख स्वामी महाराज एक दुर्लभ आत्मा जो हमेशा दूसरों के लिए रहती थी और साथ ही पूरी तरह से भगवान में लीन रहती थी।  एक शांत, विनम्र, सरल और आध्यात्मिक व्यक्तित्व - ये हैं प्रमुख स्वामी महाराज। भगवान स्वामीनारायण के गुणातीत गुरुओं के उत्तराधिकार में पांचवें आध्यात्मिक उत्तराधिकारी इस महान गुरु का जन्म 7 दिसंबर 1921 को वडोदरा के पास स्थित चांसद गांव में एक किसान परिवार में हुआ था।  उनके बचपन का नाम शांतिलाल था।  और उनके नाम के अनुरूप ही शांति उनके व्यक्तित्व का परिचय थी।  बचपन से ही उनका झुकाव हिमालय में आध्यात्मिक तपस्या करने का था।  हालाँकि, अपने किशोरावस्था के दौरान, वह भगवान स्वामीनारायण के तीसरे आध्यात्मिक उत्तराधिकारी ब्रह्मस्वरूप शास्त्रीजी महाराज के शुद्ध जीवन के प्रति आकर्षित थे।  18 साल की उम्र में अपनी प्रारंभिक पढ़ाई पूरी करने के बाद, उन्होंने दुनिया को त्याग दिया और 1940 में शास्त्रीजी महाराज द्वारा दीक्षा दी गई और उनका नाम बदलकर नारायणस्वरुपदास स्वामी कर दिया गया।  उनकी अद्भुत विनम्रता, नेक सेवा, पवित्रता और सभी की मदद करने की निस्वार्थ इच्छा ने उन्हें सभी का प्यार द
Read more

Image Search optimizing

Image
  Optimizing for image search can be a smart strategy for many search marketers. Even if you're working on a site that you don't feel truly lends itself to an image optimization strategy, you may be able to leverage images or photos on your website for SEO. A significant amount of traffic can come from image search, and the number of people competing effectively for that traffic is much lower than it is in general web search. There are a few different ways that image search optimization can help to            improve traffic and conversions for your site:                  a) Subtle reputation management.                  b) Shopping via image search results.                  c) increased chances of showing up in Universal/Blended Search results.                  d) Empowering others to promote you. You can do a number of things to further optimize your images. Here are the most important things you can do: 1. Make sure the image filename or img src string contains your primary
Read more