Image Search optimizing

 


Optimizing for image search can be a smart strategy for many search marketers.

Even if you're working on a site that you don't feel truly lends itself to an image optimization strategy, you may be able to leverage images or photos on your website for SEO.

  • A significant amount of traffic can come from image search, and the number of people competing effectively for that traffic is much lower than it is in general web search.
  • There are a few different ways that image search optimization can help to 
          improve traffic and conversions for your site:

              a) Subtle reputation management.
              b) Shopping via image search results.
              c) increased chances of showing up in Universal/Blended Search results.
              d) Empowering others to promote you.


You can do a number of things to further optimize your images.

Here are the most important things you can do:

1. Make sure the image filename or img src string contains your primary keyword.
2. Always use the image alt attribute.
3. Avoid query strings for img src tags, just use URLs that include query strings, use only two or three        parameters.
4. Use good-quality pictures, which will read well when shown in thumbnail format.
5. Do not save images as graphics file with embedded thumbnails turn this feature off in photoshop and     other image editing software. Search engines may copy your image, reduce it in size, save it in                compressed format, and deliver up a thumbnail of it for their results pages.
6. Don't store the image in a sidebar column with your ads or inside the header/footer navigation                elements  ; otherwise , the search engine algorithms will ignore the image as irrelevant . 
7. You need to ensure that your server configuration allows your site's images to be displayed when            called from web pages on other domains .


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